Online sales of fruits and vegetables will increase in Ukraine –

January 11, 2022 by No Comments

Fedir Rybalko, an expert on the fruit and vegetable market and an international consultant to FAO, completed a study of the retail trade of Ukrainian fresh produce in 2021. The study revealed a number of noteworthy and unexpected trends.
“The question that has become relevant during the Covid-19 pandemic is whether online sales will become a new trend in the produce market. When we discussed this issue at the conference of the APK-Inform: Vegetables and Fruits project in 2016, it seemed to be a look into a very distant future. However, the share of online sales of fruit and vegetables in Ukraine reaches about 1.5% today, and this segment is growing many times faster than the rest. Dozens of delivery services operating on various platforms were formed in Ukraine during lockdowns, and almost all large market operators entered this segment, trying to take their niche in it,” Fedir Rybalko notes.
Rybalko believes this trend will be fundamental in the future, as investments in online sales continue to grow. Kyiv region will remain the driver of online sales in Ukraine in the next 5-7 years. Nonetheless, Ukraine is not yet of interest to large players in the online sales market who are ready to present innovative solutions, he concluded.

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Publication date: Tue 11 Jan 2022

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